About RMS


Our mission is to grow Physical & Occupational professionals and practices through proven operations and systems.  Your success fuels our passion!

RMS is a one source management solution to build high-performing private physical and occupational therapy practices. Our team of therapists is nationally recognized as industry experts that grow and develop other providers, and offer support in the ever-changing healthcare landscape. At the same time, we utilize and teach effective, industry-proven operations and systems.

Having experienced the privilege of owning and operating his own private practices, Larry D. Briand, MS, PT, ATC, Founder & CEO of Rehab Management Solutions, has strived to share that same gift with other physical and occupational therapists.

With more than 20 years of industry experience, RMS continues to pioneer new and innovative ways of managing the various clinical and administrative aspects of a therapy practice.

Rehab Management Solutions is based in southeastern Wisconsin, conveniently located 30 minutes south of Milwaukee, Wis. and 60 minutes north of Chicago, Ill.

RMS Leaders

Larry Briand, MS, PT, ATC - Founder & CEO

Member: American Physical Therapy Association; Private Practice Section


“The best way to predict your future is to create it.” This philosophy is reflected by the Founder & CEO of RMS - Larry Briand, MS, PT, ATC, a physical therapist in private practice since 1992.

Larry founded RMS in 2000 with the goal “to build a visionary company, a crown jewel in the industry, widely admired by its peers, built on core ideology and purpose.”  In addition, Larry was intrigued to share the experience of private practice with others as “somewhere, someone, sometime gave [him] the gift of being in private practice and [his] goal is to give this same gift to other therapists who choose to become private practice owners.”

Larry holds a Masters Degree in both physical therapy and education and is a certified licensed athletic trainer. He has been a leader in private practice physical therapy for more than 25 years, being very active in the profession and taking a proactive stance with industry issues and healthcare trends. Larry believes that in the future, patients will have direct access in their community to physical therapists in all states and environments. Physical therapists will be practitioners of choice and will hold all privileges of autonomous practice.

Larry holds a passion for helping other therapists grow and develop their practices and has presented on local, regional and national levels.  In addition, he is a published author of articles related to the physical therapy discipline, holding strong ties to the American Physical Therapy Association and the Private Practice Section.

Larry is also an ambassador showing how “good business practices can parallel good medicine.” Guided by passion and commitment, Larry feels that RMS, along with partners, will render evidence-based services and improve the quality of life for our society. They’ll be able to provide care based on trust, respect, and a caring clinician. Larry and RMS look forward to continue working alongside other partners as industry leaders, utilizing new technologies and methods, as well as available research.

Connie Ziccarelli - Principal & Chief Operations Officer

Member: American Physical Therapy Association; Private Practice Section - Administator's Council Chairperson; Medical Group Management Association


Connie Ziccarelli is the Co-Founder, Principal and Chief Operations Officer of Rehab Management Solutions (RMS), where she owns and operates, manages and grows private physical and occupational therapy practices everyday.

With more than 25 years of healthcare management experience, Connie oversees all aspects of customer service, accounts receivable and patient advocate management for a national network of outpatient, free-standing clinics.  In addition, she holds a strong expertise in billing and reimbursement, CPT coding, documentation strategies, and corporate compliance, which she also manages daily for the network of clinics. 

Connie is a strong advocate in giving back to the rehabilitation profession, and has presented multiple educational programs at a state, regional and national level with Rehab Management Solutions, the American Physical Therapy Association (APTA), the APTA Private Practice Section (PPS), PhysicalTherapy.com, and the Wisconsin Medical Group Management Association (WMGMA) on topics related to best clinical and administrative practices.  She is also a published author of articles related to the physical therapy discipline. 

In 2012, Connie was selected as the Chairperson of the APTA’s Private Practice Section Administrator’s Council.  She has also previously served as a four-year liaison to the Private Practice Section Annual Program Work Group Committee.  Beyond the scope of the physical therapy industry, Connie holds an extensive management background in the disciplines of cardiology, otolaryngology (ENT), perinatology (high-risk OB), and human genetic centers. 

Connie is a model of her teachings as she champions a strong focus on patient relationship management. She consistently motivates RMS’ Back Room staff to be patient advocates, while working seamlessly together to protect all components of the revenue cycle.  Through proven operations and systems, Connie offers PTs and OTs the peace of mind to practice their skills while enjoying the revenue of their work.

Jodi Woodward - Director of Medical Billing & Reimbursement

Jodi graduated from the University of Wisconsin-Parkside with a Bachelor's Degree in Business Management.  She has over 10 years' experience specializing in medical coding and billing, provider documentation, claims processing, and the formatting and maintaining of our billing software. Jodi has been an integral part of all backroom operations from patient registration to claims resolution.  She is a member of the RMS Medicare Committee, ensuring RMS' network providers are compliant in Medicare rules and regulations.  In addition, Jodi has been directly involved with the implementation and training of an EHR solution for RMS' network of clinics.

Steve Ziccarelli - Clinical Growth & Development Coordinator

Steve is a key player in growing and developing therapists in their market by exploring ways to enhance their practice's overall exposure.  Steve holds over 10 years' experience consulting therapists nationwide on multimedia marketing, planning and carrying out strategic publicity campaigns as they open or expand their practices.  Steve graduated from the University of Wisconsin-Parkside with a communication degree and has participated in multiple industry meetings and conventions.

Marie Rasmussen - Director of Human Resources & Risk Management

Marie brings over 20 years of Medical Administration experience to RMS.  She holds an Associate's Degree in Business Administration from the National College of Business, Rapid City, SD.  In addition to being part of the day-to-day administration team in Human Resources and Risk Management, Marie is also the liaison for many aspects of the backroom including finance.

Mark C. Nelson - Director of Advertising & Graphic Design

Mark is a multi-faceted, multi-specialty integrated graphic designer with over 8 years' experience in advertising & design (7 years with RMS), strategic/marketing consultation, graphic design, art direction, printing and web design. A graduate of Carthage College with Bachelors in Studio Art and Communications and an emphasis in Digital Media, Mark has expert knowledge in Physical Therapy marketing strategies and trends.


Erin Donegan - Public Relations and Recruitment Specialist

Erin is a public relations professional who brings fresh, new ideas to internal and external interactions at RMS. With a passion for clear, concise written and verbal communication, she looks forward to assisting RMS in building upon the strong branding image already established, and working to increase interactions with various publics. Erin graduated from Drake University with a degree in public relations and a minor in business.

Emily Monson, PT - Clinical Liaison to the Medicare Committee; Co-Developer & Clinical Instructor of the RMS WIPI Program

Emily is the Clinic Director of Clear Lake & Turtle Lake Physical Therapy and Rehab Specialists.  Within her role at RMS, Emily is a member of the Medicare Committee and sits on the editorial board for RMS' Educational Literature program.  Emily assists in the ongoing development of the RMS Work Injury Program Initiative (WIPI) and is a clinical instructor for the 4-part program. She is a published author and a member of the Editorial Board for the Impact Magazine (Private Practice Section of the APTA). Emily also holds a special interest in Industrial Rehabilitation and is a Certified Industrial Rehabilitation Specialist.



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Practice Management

Practice Management

Allow our industry-proven suite of services to take your therapy practice to the next level.  Let our team of physical therapy experts develop and guide your billing & collections processes, marketing, clinical growth and development, resource management, and accounting and human resources, so you can focus on what you love most: treating your patients.

Mentoring Services

Mentoring Services

With the ever-changing Physical Therapy market, lean on our team who has worked with successful Private Practitioners nationwide. Whether you are thinking about going into private practice, expanding from single site to multiple sites, or just need to get a better handle on the changing reimbursement market, let us help take your practice to the next level. 

Industrial Rehab

Industrial Rehab

Practices that specialize in the treatment of the injured worker are able to differentiate themselves from the competition and benefit from an increase in referrals and networking opportunities. Excel in treating the industrial athlete through RMS’ extensive Work Injury Program Initiative (WIPI).

Open in Your Community

Open  In Your Community

Your Community deserves the best care and you are ready provide what your community needs. Our proven practice models allow you to focus on providing quality care to your patients and solidify referral relationships. Our solutions focus on marketing, customer service and efficient practice management operations.